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Why Photos are Necessary for your Online Delivery Menu

[/tatsu_text][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0” key= “g9v8j8a6ihamorjj”]

Let’s be honest. We are not ourselves when we are hungry. Even more so when we can’t wait to order our food and get it delivered to our doorstep.

So how do we keep our customers’ attention when every other ounce of patience is spent elsewhere? With so many online delivery platforms, it’s hard to stay competitive. But most of them make photos optional, and we think otherwise.

A way to stand out is through mouth watering food photography that does your cuisine justice, and here are reasons why.

#1 We have become visual beings.

Crispcontrasts Singapore Food Photographer - Tofu
65% of us on the planet are visual learners, according to the Social Science Research Network.
And let’s face it; living in a fast-paced environment has taken its toll on our attention span too.
Placing visuals in your menu not only generates interest, it also lets people know what they are signing up for. In fact, 63% of customers said that the quality of the product’s image is more important than product specific information.

#2 Photos are a more accurate representation of your quality.

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#3 Establish your brand identity.

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#4 Be Memorable.

It’s no secret that there is a spike in ad recall when images are included in them. This is because our brains are wired to remember things that are attributed to visuals.

Let’s do an exercise. Think of a golden arched ‘M’, together with the color red. Now put a jolly clown with a red afro next to it. You might be thinking of a certain fast-food chain that rhymes with Whackdonald’s – one that did not sponsor us to write this about them. Now that’s memorable imagery and branding. If two prompts for an image brings a brand into mind, they’re doing it right.
Crispcontrasts Singapore Food Photographer - Sliders

Our point is that, when you take this a step further, this is what enables people to know the difference between a photo of a pepperoni pizza from Pizza Cut and one from Pomino’s. And this is why, if you include photos, they’ll be able to remember your brand because of the association.

#5 STAND OUT, with a good food photograher

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We’re always here to help!

We are a professional food photography studio in Singapore. We’ve photographed for some of the most prestigious brands in hospitality! We’d love to start a conversation with you if you need help!

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