Grilled Salmon - Singapore Food PhotographerMust-Do #1
Build your Online Brand Identity

Yes, you might be cooking up the best food in the world, but if your online presence doesn’t do you justice, then you won’t be convincing many. How you are seen online is just as important as the ingredients in your food. And it’s all a part of how your brand comes together. This ties in with the basics – a clear direction, a target audience (more on that later), and many more. We all need a strong foundation to build something on!

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Cold Mezze - - Singapore Food Photographer

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Must-Do #2
GET SPECIFIC WITH YOUR AUDIENCE.

Who are you reaching out to? The best way to optimise your reach is to know who you’re reaching out to in the first place. Get to know their likes and dislikes so that you’ll know what works and what doesn’t.It’s tempting to be as generic as possible in order to cater to more people, but vagueness turns people off.

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Claypot Rice - Singapore Food Photographer

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Must-Do #3
GET YOUR AUDIENCE INVOLVED.

So what’s next for your audience? A sure fire way to capture your audience is to get them involved. Do you have any specials or promotions that your audiences can get their hands on? Perhaps a reward system for regulars and members? It’s best to keep your audience involved so that they know they can get benefits just by being your patrons.

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Indochine lychee Pork - Singapore Food Photographer

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Must-do #4
Make your content Mobile Friendly

According to survey findings released in February earlier this year, Singaporeans spend an average of 12 hours and 42 minutes on their mobile devices. That’s more than half a day!Most content is viewed on mobile devices, so you have to make sure that your content can be viewed on those platforms. Sometimes, great formatting on desktop can look disastrous when viewed on mobile. Spend a few hours to fix up a layout for mobile in order to do your designs justice.

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Must-do #5
Keep’em Hooked with a good food photographer

Last but not least, remember to post regularly on your social media accounts. Include catchy captions and mouth-watering photos of your food to entice your customers-to-be. This ties in with everything else above, so you have to make sure that your content is aligned with your branding and the rest of the must-do’s. It’s tough work to take high quality photos with engaging captions, even more so when you have to post them according to a schedule. But it’s all worth it in the end when you see your sales sky-rocket!

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Sambal Lala - Singapore Food Photographer

 

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Need Help with This?

Here at Crispcontrasts, we are food photographers, we are focused on the highest quality photos that will do your dishes justice. We make sure that people see how good the quality of your food is. Because we know that you deserve no less than the best.
We would love to hear from you! Just fill in the form below and we’d be more than delighted to get back to you as soon as we can!






 

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We’re always here to help!

We are a professional food photography studio in Singapore. We’ve photographed for some of the most prestigious brands in hospitality! We’d love to start a conversation with you if you need help!